AT&T Research Paper Example | Topics and Well Written Essays - 500 words

AT&T - Research Paper Example As such this product will serve the needs of the young and middle aged individuals and families looking for entertainment on the go. Apart from this, the durability and reliability of the product is another important quality variable which can play important role in satisfying the needs of the customers. After sales services, good warranties as well as good coverage for the mobile phone services are some of the key needs of the target market to be satisfied. It is critical to note that firm needs to perfect its strategy in order to continue to serve the market. As such constant focus on improving the focus on the customer coupled with better delivery and service. (Kotler and Keller). AT&T needs to develop an extensive off-line and online distribution mechanism in order to facilitate the customers to obtain the product with relative ease. It is also important that AT&T must develop an alternative channel for distribution. As such, this product will fulfill the needs of those customers who are willing to enjoy entertainment on the go and belong to middle income level group.